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Customer Data
Make every stage of the Customer Journey unique

Smartphones and tablets are quickly conquering users and online traffic; for this reason, an effective Mobile strategy must offer contact experiences based on people’s needs and include content campaigns that are relevant to the user in every stage of their “journey”: from the initial engagement to repeat purchasing.

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Three really innovative tools

Thanks to Customer Data, ADA is enriched by a revolutionary solution which give brands and marketers tools capable of interpreting every type of user interaction, the tools help them to foresee and satisfy the Customer Journey on Mobile, by offering experiences and relationships based on real consumers’ expectations.

In order to achieve this result, we integrated in ADA three innovative tools:

Tracking

Measure and understand your customers’ behavior

With ADA you can track your customers’ journey, collect behavioral information and personal data from their replies to your Mobile marketing campaigns. As a result you will have a unique and detailed overview of each user’s habits and information collected from their interaction with the Landing Page, StoryTelling, Mobile-Friendly Email or ChatBot. Furthermore, thanks to the innovative SMS Tracking and the customizable short-links, ADA can track all users’ interactions, starting from the message notification.

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Lead Scoring

Valuable information about your customers

Thanks to ADA, your customers’ data can be easily organized and interpreted in real-time.
An automatic system gives scores to users when they interact with your content. You can evaluate their behaviors or interpret the implicit or explicit information you acquired during the campaigns.

Our Lead Scoring algorithm allows you to determine the contacts ready to be engaged in the purchase process and the ones who still need to be nurtured. For example: the completion of a form in a Landing Page generates a score for the action (interaction and data input = Behaviors) and a score for the acquired data (demographic information=Demographics).

Quality scores (Scores) are given according to the interest shown by contacts (Leads) towards the brand: from the initial engagement to the lasting relationship overtime. The ADA Lead Scoring module classifies the Leads according to their importance, by subdividing them into categories: Hot, Warm or Cold Leads. The Lead Scoring module is your best ally if your goals are: to get to know your customers better, to build long-lasting relationships, to increase your database and to gather information to generate conversions.

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Profiling

Profile and Customize your Mobile communication

Thanks to the analysis of the acquired data, you can create customized messages addressed to the right users. By focusing solely on the contacts that can help your business grow you can communicate with them according to the expectations of each group of Leads (Hot, Warm or Cold) by undertaking targeted marketing actions with precise information. The trends of the quality scores will help you to make continuous improvements to your campaigns and make them even more incisive for the individual groups of users.

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