The Smartphone and tablet are quickly conquering users and traffic at the expense of the PC. It is increasingly more important for Brands to provide solutions that are capable of forecasting and satisfying the needs of their consumers. An effective mobile strategy should offer contact experiences that are personalized, taking into consideration people’s individual needs and delivering content campaigns that follow the user through every step of their journey: from initial contact to final reward.
With the Customer Journey project, the ADA suite is enhanced with a revolutionary solution that offers both brands and sellers tools that are capable of anticipating and satisfying every Customer Journey on a mobile device, interpreting any type of user interaction on a smartphone or tablet and offering contact experiences based on real likes and consumer expectations.
Discover the preferences and habits of your users so you can trace the path that drives their decision to purchase or provide information. By implementing and providing the best Mobile-Friendly content campaigns and sending personalized messages, you set the stage to achieve your marketing goals and increase the return on your campaigns.
ADA will track the path your clients follow and acquire information and data about their behavior as they respond to mobile content campaigns. These results provide a complete view of the habits, attitudes and actions of every client when they interact with a Mobile Landing Page, a Mobile StoryTelling or a Mobile-Friendly Email.
Organizing and interpreting your clients’ information, in real-time, is easy with ADA. This automatic system will score users on each interaction that they complete with regard to your mobile campaigns. Evaluate their behavior or interpret information, both implicit and explicit, that is acquired through various communication initiatives (Demographics).
Evaluating behavior, creating interactive models and analyzing information acquired from various campaigns will help you to create content and personalize and direct messages to the right users. Thanks to predictive intelligence, you can anticipate the needs of your clients and visualize their reactions and interactions to your communication initiatives.
Thanks to the Customer Data module, you have a valuable quantity of information on your clients available to you, stored and organized in a safe place. Our Cloud solution will give you peace of mine that your information is always accessible online, 24 hours a day, protected from attacks and unauthorized use.